Roland Turner wrote:
The "Great Lie" of [untracked] mass-media advertising (that it works, or at least that it is a worthwhile investment) can now be so conclusively disproven by tracked media
I'd need references to be convinced. TV and magazine ads count as untracked ads, right? Because they do work, and it's very easy to determine how well they work by measuring, eg, the increase in orders for body-building protein supplements in the month after GQ is published. Random ads on dryers aren't the same as audience-targeted ads in magazines, but it's not obvious that they are so different either.
Should we rename this "curmudgeonsock"? I recently read an article on advertising in news clips. Some news channel (can't remember which one) sold clips for a couple of dollars but also offered a free version if people were willing to watch ads. The ad-supported version was overwhelmingly more popular.
I happen to believe the correct response here isn't "people prefer free and ad-ridden" but is instead "you were charging too much", but I'd also accept that advertising is so much a part of our culture that most people just don't really care about it and are happy to live with it if it saves them a few bucks.
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