[ProgSoc] failure notice

MAILER-DAEMON at medusa.unet.de MAILER-DAEMON at medusa.unet.de
Fri Dec 5 02:33:05 EST 2008


Hi. This is the qmail-send program at medusa.unet.de.
I'm afraid I wasn't able to deliver your message to the following addresses.
This is a permanent error; I've given up. Sorry it didn't work out.

<promsnab1 at ua.fm>:
User and password not set, continuing without authentication.
91.198.36.33 does not like recipient.
Remote host said: 550 User not found. See http://mail.i.ua/err/2/
Giving up on 91.198.36.33.

--- Below this line is a copy of the message.

Return-Path: <progsoc at progsoc.uts.edu.au>
Received: (qmail 7918 invoked by uid 89); 4 Dec 2008 15:33:03 -0000
Received: by simscan 1.3.1 ppid: 7905, pid: 7915, t: 0.7372s
         scanners: attach: 1.3.1
Received: from unknown (HELO Server) (85.47.83.1)
  by medusa.unet.de with SMTP; 4 Dec 2008 15:33:02 -0000
Message-ID: <000201c95688$f695ac1d$ac403acf at hqbkdcspeqdvwe>
From: "=?windows-1251?B?zOjn8OD1IM0uINQu?=" <progsoc at progsoc.uts.edu.au>
To: <promsnab1 at ua.fm>
Subject: =?windows-1251?B?PSDAzdLIytDIx8jRzdvJIFBSLiDKwMogwtvGyNLcIMLOIMLQxczfIKvCzsnN27sgPQ==?=
Date: Thu, 4 Dec 2008 16.32.34 +0100
MIME-Version: 1.0
Content-Type: text/plain;
	format=flowed;
	charset="windows-1251";
	reply-type=original
Content-Transfer-Encoding: 7bit
X-Priority: 3
X-MSMail-Priority: Normal
X-Mailer: Microsoft Outlook Express 6.00.2900.2180
X-MimeOLE: Produced By Microsoft MimeOLE V6.00.2900.2180

   ==============================================================
   =                   ÒÐÅÍÈÍÃ «ÀÍÒÈÊÐÈÇÈÑÍÛÉ PR.               =
   =                  ÊÀÊ ÂÛÆÈÒÜ ÂÎ ÂÐÅÌß «ÂÎÉÍÛ»               =
   ==============================================================

                      05-06 äåêàáðÿ 2008 ãîäà
                             ã. Êèåâ

 ðàìêàõ òðåíèíãà ðàññìàòðèâàåòñÿ àíòèêðèçèñíîå ðåàãèðîâàíèå â ñëåäóþùèõ òèïàõ êðèçèñíûõ
ñèòóàöèé: îáùåýêîíîìè÷åñêèå êðèçèñû, áèçíåñ-êîíôëèêòû (íåäðóæåñòâåííîå ïîãëîùåíèå, àòàêà
êîíêóðåíòà, êîíôëèêò ñ îðãàíàìè âëàñòè è äð.), äåôåêòû ïðîäóêöèè è ðåêëàìàöèè è ò.ä.

ÖÅËÜ: ïðèîáðåñòè íàâûêè àíòèêðèçèñíîãî ðåàãèðîâàíèÿ, óìåíèå âîâðåìÿ ïðåäîòâðàòèòü êðèçèñ
è íàó÷èòüñÿ ïðàâèëüíî ðåàãèðîâàòü íà íåãî, ÷òîáû èçâëå÷ü ìàêñèìàëüíóþ ïîëüçó äëÿ ñâîåé
êîìïàíèè.

ÖÅËÅÂÀß ÀÓÄÈÒÎÐÈß
• Cïåöèàëèñòû ïî PR;
• Ñîòðóäíèêè ðåêëàìíûõ è ìàðêåòèíãîâûõ îòäåëîâ, ïðåññ-ñëóæá;
• Ðóêîâîäèòåëè îòäåëîâ, äèðåêòîðà, ñîáñòâåííèêè áèçíåñà.

ÏÐÎÃÐÀÌÌÀ ÒÐÅÍÈÍÃÀ:

1. «ÃÐÎÌ ÍÅ ÃÐßÍÅÒ, ÌÓÆÈÊ ÍÅ ÏÅÐÅÊÐÅÑÒÈÒÑß» - ×ÒÎ ÒÀÊÎÅ ÊÐÈÇÈÑ È ÊÀÊ ÅÃÎ ÐÀÑÏÎÇÍÀÒÜ?
• Ïðè÷èíû è ñèìïòîìû âîçíèêíîâåíèÿ êðèçèñîâ;
• Êëàññèôèêàöèÿ êðèçèñîâ;
• Êòî è êàê ñïîñîáåí ñïðàâèòüñÿ ñ ïîñëåäñòâèÿìè êðèçèñà;
• Âñåãäà ëè îïðàâäàíû àíòèêðèçèñíûå äåéñòâèÿ.

2. ÄÎ ÒÎÃÎ, ÊÀÊ ÏÐÈÄÅÒ ÊÐÈÇÈÑ…
• PR, êàê àíòèêðèçèñíîå ñðåäñòâî;
• Ïîääåðæàíèå è çàùèòà ðåïóòàöèè áðåíäà îò âíåøíèõ âîçäåéñòâèé;
• Àíòèêðèçèñíûé ìîíèòîðèíã.

3. ÅÑËÈ ÊÐÈÇÈÑ ÍÀÑÒÀË…
• Ìîäåëè àíòèêðèçèñíîãî ðåàãèðîâàíèÿ;
• 6 ïðèíöèïîâ PR â àíòèêðèçèñíîì óïðàâëåíèè;
• 2 òèïà êðàéíîñòåé;
• Ñòðàòåãèè ïðåîäîëåíèÿ êðèçèñîâ;
• Òàêòèêà àíòèêðèçèñíîãî ðåàãèðîâàíèÿ;
• Àëãîðèòì áîåâûõ äåéñòâèé;
• Îøèáêè ïðåäïðèÿòèÿ â êðèçèñíûõ ñèòóàöèÿõ.

4. ÂÀÐÈÀÍÒÛ ÂÛÕÎÄÀ ÈÕ ÊÐÈÇÈÑÀ:
• Èäåíòèôèêàöèÿ, àâòîðèòåò è èìèäæ – íà ÷òî äåëàòü óïîð;
• Ðàáîòà ñî ÑÌÈ;
• Íàðóæíàÿ è êîìïëåêñíàÿ ðåêëàìà;
• Àêöèè, ñïîíñîðñòâî è ò.ä. – èíñòðóìåíòû èëè ïîäíîæêè?
• Ðàáîòà ñ âíåøíåé è âíóòðåííåé ñðåäîé.

5. ÊÎÍÊÓÐÅÍÒÍÛÅ ÂÎÉÍÛ:
• Êîíêóðåíòû: íàïàäåíèå èëè ñàìîçàùèòà?
• Ñóä êàê ñðåäñòâî PR-êàìïàíèè;
• Óïðàâëåíèå ñëóõàìè è îáùåñòâåííûì ìíåíèåì;
• PR-âîéíû â Èíòåðíåòå. Àíòèêðèçèñíûå òåõíîëîãèè â ñåòè;
• ×åãî äåëàòü íå ñòîèò…

6. ÝÒÀÏÛ ÐÀÇÐÀÁÎÒÊÈ PR-ÏËÀÍÀ ÂÎ ÂÐÅÌß ÀÍÒÈÊÐÈÇÈÑÍÎÉ ÐÀÁÎÒÛ. ÏÎÑÒÊÐÈÇÈÑÍÀß ÊÎÐÐÅÊÖÈß

ÂÅÄÅÒ ÒÐÅÍÈÍÃ:
Ïàóñòîâñêàÿ Òàòüÿíà – áèçíåñ-êîíñóëüòàíò, áèçíåñ-òðåíåð, ðóêîâîäèòåëü îòäåëà ìàðêåòèíãà
ìåáåëüíîé ôàáðèêè "Íåîïîë", ðóêîâîäèòåëü ïðîåêòîâ èíâåñòèöèîííîé ãðóïïû "ÈÍÝÊÎ",
ìàðêåòîëîã è PR äî÷åðíåãî ïðåäïðèÿòèÿ òóðåöêîãî õîëäèíãà "Klimasan Klima Sanay ve Ticaret",
ìàðêåòîëîã, íàöèîíàëüíûé ìåíåäæåð ïî ðàáîòå ñ VIP-êëèåíòàìè "ÂÄÂ-Áèçíåñ" (Ïðåäñòàâèòåëü
òóðåöêîãî õîëäèíãà "UGUR").

Ñïåöèàëèçàöèÿ:
• Ìàðêåòèíã íàïðàâëåíèé Â2Â (áèçíåñ äëÿ áèçíåñà) è Â2Ñ (áèçíåñ äëÿ êëèåíòà).
• Ðàçðàáîòêà ñòðàòåãèé ðàçâèòèÿ êîìïàíèé.
• Ðàçðàáîòêà ñòàíäàðòîâ îáñëóæèâàíèÿ êëèåíòîâ, âíåäðåíèå ìàðêåòèíãà ñ «0».
• Ìàðêåòèíãîâûé àíàëèç, èññëåäîâàíèÿ äëÿ îáåñïå÷åíèÿ êîíêóðåíòîñïîñîáíîñòè êîìïàíèè.
• Ðàçðàáîòêà è âíåäðåíèå áèçíåñ-ïðîöåññîâ (ìåòîäè÷åñêèõ óêàçàíèé, ïðîöåäóð, èíñòðóêöèé è
  ïîëîæåíèé ïî âåäåíèþ ïîðòôåëÿ ïðîåêòîâ).
• Âûâîä íà ðûíîê íîâîãî áðåíäà îáîðóäîâàíèÿ è ïðèíöèïèàëüíî íîâûõ ìîäåëåé ñ «0».
• Ñîçäàíèå íîâîé òîðãîâîé ìàðêè.
• Ðàçðàáîòêà POS ìàòåðèàëîâ, óïàêîâêè, PR-êàìïàíèè (âíåøíåé è âíóòðåííåé), ATL- è BTL-àêöèé,
  êîðïîðàòèâíûõ ìåðîïðèÿòèé, âûñòàâîê, ïðåçåíòàöèé, ïðåññ-êîíôåðåíöèé è äð.
• Óïðàâëåíèå àññîðòèìåíòíîé, öåíîâîé è êðåäèòíîé ïîëèòèêîé.

Àâòîð è âåäóùàÿ ñëåäóþùèõ òåìàòèê òðåíèíãîâ:
"Ïñèõîëîãè÷åñêèå îñíîâû è ïîäñîçíàòåëüíûå ìåòîäû âîñïðèÿòèÿ áðåíäà"; "Ôîðìèðîâàíèå ëè÷íîãî
áðåíäà"; «Ëèäåðñòâî. Öåëåïîëàãàíèå»; "Ìàëîáþäæåòíîå ïðîäâèæåíèå"; "Ïñèõîëîãèÿ ðåêëàìû";
"Ïóòü ê ôèíàíñîâîé íåçàâèñèìîñòè - ïñèõîëîãèÿ áîãàòñòâà"; "Àêàäåìèÿ ëè÷íûõ ôèíàíñîâ";
"Àêàäåìèÿ ìàðêåòèíãà".

Àâòîð ðÿäà ñòàòåé â ïå÷àòíûõ è ýëåêòðîííûõ ÑÌÈ "Äåíüãè", "Íîâûé ìàðêåòèíã". Àâòîð êíèãè ïî
ìàðêåòèíãó "Ïñèõîëîãè÷åñêèé ìàðêåòèíã – êàê óïðàâëÿòü ïîòðåáèòåëåì".

ÑÒÎÈÌÎÑÒÜ Ó×ÀÑÒÈß:
1630.00 ãðí. áåç ÍÄÑ (åäèíûé íàëîã) - çà îäíîãî ó÷àñòíèêà.
Äëÿ âòîðîãî è òðåòüåãî ó÷àñòíèêà ñêèäêè – 5 % è 7% ñîîòâåòñòâåííî.
 ñòîèìîñòü âõîäèò: èíôîðìàöèîííî-êîíñóëüòàöèîííîå îáñëóæèâàíèå, êîìïëåêò ìàòåðèàëîâ ïî
òåìàòèêå òðåíèíãà, êîôå-áðåéê, îáåä, îáñóæäåíèå äîêëàäîâ è îáìåí ìíåíèÿìè ñ ëåêòîðîì.

Òðåíèíã ïðîâîäèòñÿ â ñîâðåìåííîì ó÷åáíîì öåíòðå ñ èñïîëüçîâàíèåì íàãëÿäíûõ ïîñîáèé è
ïðåçåíòàöèîííûõ ìàòåðèàëîâ. Íà ïðîòÿæåíèè âñåãî òðåíèíãà èäåò ïðÿìîå îáùåíèå ñ ëåêòîðîì,
÷òî äàåò âîçìîæíîñòü ïîëó÷èòü êâàëèôèöèðîâàííûé è îáîñíîâàííûé îòâåò íà èíòåðåñóþùèé Âàñ
âîïðîñ.
Íè îäèí Âàø âîïðîñ íå îñòàíåòñÿ áåç îòâåòà.

Òðåíèíã ÿâëÿåòñÿ ñïåöèàëèçèðîâàííûì, ðàñõîäû çà ó÷àñòèå, ñâÿçàííûå ñ ïîäãîòîâêîé,
îðãàíèçàöèåé, âåäåíèåì ïðîèçâîäñòâà îòíîñèòñÿ ê ñîñòàâó âàëîâûõ ðàñõîäîâ (ñò.5 ÇÓ
«Î íàëîãîîáëîæåíèè ïðèáûëè ïðåäïðèÿòèé»). Êàæäûé ó÷àñòíèê òðåíèíãà ïîëó÷àåò
áóõãàëòåðñêèé êîìïëåêò – îðèãèíàëû äîêóìåíòîâ: äîãîâîð, àêò, îðèãèíàë ñ÷åòà, êîïèè
ñâèäåòåëüñòâ.

Ðåãèñòðàöèÿ ó÷àñòíèêîâ ïðîâîäèòñÿ ïî òåëåôîíó â Êèåâå: +38 (044) 4•5•5•9•9•9•9

========================================================================================

Îòêàçàòüñÿ îò ïîëó÷åíèÿ ðàññûëêè:
mailto:OTKA3 at pochta.ws?subject=delete
Óäàëÿåòñÿ àäðåñ, ñ êîòîðîãî áóäåò íàïèñàíî ïèñüìî.

Åñëè íåîáõîäèìî óäàëèòü äîìåí, óêàæèòå åãî.

ikdraw




More information about the Progsoc mailing list